Pricing

What each message costs

Pick your billing currency and recipient country. The numbers below are what you pay per message.

Billed in

sending to

MINIMUM TO ADD FUNDS

$

25

/ Add Funds

First-time only $12

USD
North America

Marketing

$

per msg

Utility

$

per msg

Auth

$

per msg

Auth. Int.

$

per msg

AI reply

$

per reply

+ $ per incoming customer message·$ platform fee on Meta-rejected sends

Outbound messages

When you send a message to a customer

Template messages you send out — promos, alerts, OTPs.

Most used
Marketing

$

per message

Promotions, campaigns, announcements

Utility

$

per message

Order updates, reminders, alerts

Auth

$

per message

OTPs, verification codes

Auth. Int.

Not available for this market

OTPs delivered across borders

Edge case
Failed send

$

per attempt

Only when Meta returns an error mid-send. Pre-Meta failures are always free.

Inbound · AI

When a customer messages you

Messages customers send you, and the AI replies your assistant sends back.

Incoming message

$

per message

When a customer messages you. Always received, even when your balance is low.

Most used
AI assistant reply

$

per reply

Only when your AI assistant processes and replies. Skipped if you route to a human.

FX rate locks at the time you add funds — currency moves between transactions don't change your balance. Failures caught before a send reaches Meta (insufficient balance, missing profile, invalid input) are always free. See our refunds policy.
Questions, answered

The short answers

How does Wap2b's WhatsApp pricing work?

Wap2b is prepaid and charged per message. You top up a balance and each message is billed at an all-inclusive rate that varies by the recipient's country and your billing currency. There are no subscriptions, no minimums, and no hidden fees.

Is there a monthly subscription or platform fee?

No. Wap2b has no monthly subscription, seat fee, or platform fee. You only pay for the messages you send, from your prepaid balance.

What does the per-message price include?

The price you see is all-inclusive — it covers everything needed to deliver that message. Pricing depends on the recipient's country and the conversation category set by WhatsApp.

Do my credits expire?

Your balance is valid for 12 months from your most recent recharge. Every time you top up, the 12-month validity resets and extends from that date — so a regularly recharging account keeps its balance. Credits only expire if you don't recharge for 12 months and still have an unused balance.

Can I try Wap2b before committing a large budget?

Yes. Because billing is prepaid and per message, you can start with a small top-up, send real messages, and scale your balance up whenever you're ready. There's no minimum spend.

WhatsApp Business API Pricing — Wap2b